GEORGETOWN, DE (May 10, 2026): On Tuesday, May 5, the air was filled with more than just the promise of spring; it was charged with the spirit of community and half a century of service. CHEER celebrated its 55th Anniversary with a high-energy event aptly titled “55 on 5/5.” This wasn’t just a birthday party—it was a powerful demonstration of the local partnerships that make Sussex County a vibrant place to live and work.

A Convergence of Community Leaders
The event was a rare “quad-chamber” mixer, bringing together members from four of the region’s most influential Chambers of Commerce:
- Bethany-Fenwick Area Chamber of Commerce
- Georgetown Chamber of Commerce
- Millsboro Chamber of Commerce
- Western Sussex Chamber of Commerce
Alongside these local business leaders were the heartbeat of the organization: the CHEER employees and the Board of Directors, all gathering to honor 55 years of dedication to the senior community.
Sights, Sounds, and Flavors
The atmosphere was electric, thanks in large part to the rhythmic styling of DJ Victor from Maxima (104.1 FM). His curated playlist kept the energy high as guests networked, enjoyed the warm breezes under the tent, and celebrated with food and drink in the Cinco de Mayo theme.
As Cassie Wilson from State Farm commented, “It was so nice to connect and engage with professionals from different chambers and truly enjoy such a well-planned event. The food, entertainment, drinks, and overall atmosphere were exceptional. Everything came together beautifully.”
No celebration is complete without exceptional fare and “55 on 5/5” delivered a culinary experience that reflected the diversity of the community:
- CHEER’s Culinary Team: Showcased the high-quality hospitality that defines their daily operations, offering a variety of items to round out the menu, ranging form tortilla chips and a variety of compliments such as salsa, guacamole, queso and Mexican Street Corn Dip. There were also jalapeño poppers, taquitos and Tres Leches Cake.
- Shore Island provided chicken and beef empañadas that delighted the crowd.
- Tacos El Gordo served up authentic, vibrant flavors that were a massive hit with the attendees.
The Thrill of the Giveaway
The evening was punctuated by the excitement of door prizes. CHEER ensured that many guests walked away with more than just memories. Prizes awarded throughout the night included:
- Gift Cards: To several of the area’s most popular dining establishments
- Luxury Stays: Hotel, breakfast and dinner package
- Gift Baskets: Massive collections overflowing with local favorites and premium goods
A Message of Gratitude
CHEER extends its deepest thanks to everyone who attended, because they are who made the event a success. The turnout was a testament to the deep roots CHEER has planted in Sussex County since its inception.
Beckett Wheatley, CHEER CEO thanked everyone for coming and shared, “To our partners, our staff, and our community: thank you for 55 years of support. We are only as strong as the neighbors who stand with us.”
Recognizing Event Sponsors
An event of this magnitude is made possible only through the generosity of corporate and community sponsors. CHEER would like to extend a special thank you to the following organizations for their commitment to our mission:
Chamber Partners:
Bethany-Fenwick Area Chamber of Commerce
Georgetown Chamber of Commerce
Millsboro Chamber of Commerce
Western Sussex Chamber of Commerce
Grande Partners:
Ad-Art Signs
Maxima Radio
The Insurance Market
Tidal Health
Fiesta Supporters:
Barton’s Rental & Supply
Amigo Advocates:
Cambria Rehoboth Beach
M&T Bank
NKS Distributing
Shore Island
Tacos El Gordo
Thrivent Action Team
Door Prize Donors:
Azteca
Beckett and Bob Wheatley
Banks Wine and Spirits
Big Chill / La Vida Hospitality
Café Pink Blossom
Cambria Rehoboth
Coastal Point
Fells Point Surf
Georgetown Chamber of Commerce
La Hacienda
Nectar
Pam Health
Women’s Journal

CEO Perspective-May26